Meet Us – Senior Leadership
Chris Ulbrich, CEO – I am extremely proud of our people who improve our company every day. Ulbrich has a unique working environment in which many employees refer to as a “family atmosphere”. We foster an environment that seems to generate a strong sense of loyalty and dedication throughout the company. One new employee recently described it as a “contagious work ethic” a major reason for the growth we are experiencing today.
Career opportunities abound at Diversified Ulbrich for motivated individuals with the skills and talents we need. Our newest employees include those with solid experience as well as recent college graduates who found that Ulbrich can offer them an exciting and rewarding future in areas such as engineering, sales, finance and product research. Ulbrich is truly a great place to work, grow and develop professional skills.
Etienne Chouinard, General Manager – Since 2008, Etienne Chouinard has been responsible for overseeing all commercial and operational activities at Diversified’s Toronto and Montreal facilities. Etienne has over twenty-five years of experience in the metals industry. Prior to joining Diversified Ulbrich, he was employed as an Account Manager with Xstrata Mining which is located in Montreal, Quebec, Canada. Previous to his tenure with Xstrata, Etienne was a Sales Manager with Atlas Stainless Steels which is located in Sorel-Tracy, Quebec, Canada.
Etienne was appointed to his role as Branch Manager (Montreal) for Diversified Ulbrich in 2008. In 2010, he was promoted to his current role as General Manager at Diversified’s head office in Toronto. Etienne received his Bachelor of Business Administration degree in Management Information Systems and Accounting from the University of Sherbrooke, Quebec, Canada in 1983. He also completed coursework for the Law program at the University de Montreal. In 2010, he completed all requirements for the Strategic Metals Management Program for the Metals Service Center Institute. The program was conducted at Washington University in St. Louis, Missouri.
Ralph Richardt, Branch Manager – Ralph Richardt joined Diversified Ulbrich Montreal’s organization in January of 2010. He is proud to lead a winning team, in which Ralph serves as Branch Manager, directing day-to-day operations, working with existing clients, and developing new business opportunities. Ralph also with maintains strategic vendor relationships within the metals industry. He brings thirty years of sales and purchasing experience encompassing both distribution and Mill level sales. Stepfather to Jennifer and Michael, and loving husband to his spouse Jill, Ralph enjoys the outdoors and is an avid woodworker.